Drone Video of Innovative "Courtscraper" Construction in NYC
A curious structure has begun to capture the attention and imagination of Manhattan's pedestrians on West 57th Street. Piercing the skyline like a giant cyborg shark fin, Via 57 West is the latest addition to the midtown skyline and stands at a sharp angle against the rectangular conventions that dominate modern architecture. The project is the brainchild of Bjark Ingels Group (BIG) - a Copenhagen and New York based group of architects, designers who quite literally think outside the box, and are already making waves with this, their first building in the Big Apple.
While there are plenty of images on the project's home page, one cannot fully appreciate just how different and innovative this design is in a still photo. Thankfully, creative agency Darkhorse has released this drone video, providing an awesome perspective of the 450-foot structure, which many are calling a "court-scraper" thanks to it's fusion of european block perimeters and modern American highrise.
The video presented some unique challenges for filmmaker Brett Landry, who describes his experience along with the massive reaction he has gotten from the online community:
"A lot of people are flying drones right now for filmmaking but not many of those films have a concept. This was an attempt to show one of the world's newest and most innovative buildings in a way that had never been seen before. I think that's why it has gotten a lot of attention. We also didn't ask permission to do it. That's pretty much paramount to getting anything purely creative and untouched out into the world. I think if you've got a good idea, just go out there and do it. And if it's a good idea, people will want to be involved."
That's defintiely an understatement in Brett's case. The video will be featured on an upcoming episode of 60 Minutes and has made waves on all the important design and architecture blogs and news outlets. It just goes to show that even in a technologically advanced world, ideas are still king.