Glossary of Printing Terms:
Alla Prima

A term derived from Italian, meaning “at the first”.

It references a technique in which the finished painting is completed in one application of the paint, usually oil, and usually in one session or a short period of time. The result tends to be work that is smooth appearing.

Alla Prima is the opposite method of creating a painting by layering coats of paint, with each coat given drying time before the next application


Browse Our Products

Please feel free to contact us

 • 
212.619.5446 • Email • 212.883.8088
Corporate Headquarters

315 Madison Avenue, NYC 10017
Open Monday - Friday: 9:30am-5:30pm
*No Walk-In Appointments*

Follow Us
Production Facility

629 Grove Street, Jersey City, NJ 07310
Open Monday - Friday: 9:30AM - 4:00PM
*No Walk-In Appointments*