Glossary of Printing Terms:
Art Deco

An art style of the 1920s and 1930s based on modern materials such as steel, chrome and glass and “machine-inspired geometry”.

Art Deco influenced American architecture, interior and industrial design, crafts and graphics, painting and sculpture. It was a successor to the popular Art Nouveau, with its flowing, non geometric lines.

With Art Deco, flowers became stylized and formal and much influenced by Egyptian designs. Examples of Art Deco architecture are the Chrysler Building in New York and Radio City Music Hall whose interior design was overseen by Donald Deskey.

Art Deco sculptors include Boris Lovet-Lorski, Alfonso Iannelli and Wilhelm Diederich. Among Art Deco painters are John McCrady and Louis Icart. Edward McKnight Kauffer was known for his boldly colored posters that could be read quickly, and Helen Dryden did fashion illustrations for “Vogue” magazine that reflected a changing era embodying both Art Deco and Art Nouveau.

Romain de Tirtoff is credited with helping define the new Art Deco look because of his cover designs for “Harper’s Bazar”, beginning 1915. The name derives from the 1925 Paris L’Exposition International des Arts Decoratifs et Industriels Modernes held in Paris and credited with launching the design rage for Art Deco. In New York, May 2005, “Decophiliiacs” or “Decomaniacs” gathered for “New York Art Deco Week” in honor of the eighth world conference on Art Deco.

Organized by members of the 25 year-old Art Deco Society of New York, special galas were held at the Chrysler Buidling, Rockefeller Center and a Jazz Age Harlem nightclub.

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