Glossary of Printing Terms:
Branding

A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme.

Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, print, design, and media commentary.


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629 Grove Street, Jersey City, NJ 07310
Open Monday - Friday: 9:30AM - 4:00PM
*No Walk-In Appointments*