Glossary of Printing Terms:
Grotesque Face

Refers to fonts, the letters of which have a constant weight and are free of serifs. Examples of sans-serif fonts of this kind are Futura, Helvetica, Arial, Optima, Univers, Franklin Gothic and Frutiger.

Grotesque faces are generally regarded as functional and modern, and are generally used for aesthetic reasons. From the point of view of legibility, they are less suitable for running text than serif typefaces.

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