Glossary of Printing Terms:
Ogilvy, David (1911-1999)

British entrepreneur who was known in his later years as the “Great Old Man” of advertising, and was often referred to as one of the geniuses of the industry.

His book “Confessions of an Advertising Man” (1963) is an industry classic and was called the “Advertiser’s Bible.” In 1938, Ogilvy came to the U.S., founding ten years later the Hewitt, Ogilvy, Benson & Mather (HOB&M) advertising agency in New York.

The company, now called Ogilvy & Mather, is presently represented in over 70 countries.

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