Glossary of Printing Terms:
Self-Mailer

A type of mailing device which does not require a standard business envelope or package as a means to send the item.

The different mail components, such as the letter, response piece and reply envelope, are all part of the single piece.

A self-mailer may be a post-card, a single-folded document, a tri-folded document or similarly produced items, commonly used for business purposes such as statements, checks and invoices.

However, it is also used for informaitonal and promotional mailing.

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