Glossary of Printing Terms:
Serif

A small stroke at the end of the lines of a letter.

This design feature is typical of so-called Roman faces.

Serifs cater to the perception mechanism of the human eye and thus make type faces easier to read.


Browse Our Products

Please feel free to contact us

 • 
212.619.5446 • Email • 212.883.8088
Corporate Headquarters

315 Madison Avenue, NYC 10017
Open Monday - Friday: 9:30am-5:30pm
*No Walk-In Appointments*

Follow Us
Production Facility

629 Grove Street, Jersey City, NJ 07310
Open Monday - Friday: 9:30AM - 4:00PM
*No Walk-In Appointments*