Glossary of Printing Terms:
Specifications for Non-Heatset Advertising Printing

SNAP

A set of guidelines that specify color standards, film densities, screen rulings, reverses, surprinted type, proofing, color bars, and proofing stock for the printing of advertising by non-heatset, offset presses, generally on newsprint or similar uncoated stock.

These guidelines were established by industry volunteers, along with help from the Non-Heatset Web Section of PIA.


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