Glossary of Printing Terms:
Tone

  1. The quality or lightness of a color when adding black and white to it.

  2. The degree of lightness or darkness in any given area of a print; also referred to as value.

Cold tones (bluish) and warm tones (reddish) refer to the color of the image in both black-and-white and color photographs.


Browse Our Products

Please feel free to contact us

 • 
212.619.5446 • Email • 212.883.8088
Corporate Headquarters

315 Madison Avenue, NYC 10017
Open Monday - Friday: 9:30am-5:30pm
*No Walk-In Appointments*

Follow Us
Production Facility

629 Grove Street, Jersey City, NJ 07310
Open Monday - Friday: 9:30AM - 4:00PM
*No Walk-In Appointments*