Glossary of Printing Terms:
Zoom Lens

Telephoto Lens

A lens with a long focal length, generally above 55mm, which enables a distant setting to be brought closer than a standard lens would allow for photographing.

A lens in which you adjust the focal length over a wide range.

A 50mm lens with a 3x zoom is the same as a lens having the capability to go from 50mm to 150mm.

In effect, this gives you lenses of many focal lengths.


Browse Our Products

Please feel free to contact us

 • 
212.619.5446 • Email • 212.883.8088
Corporate Headquarters

315 Madison Avenue, NYC 10017
Open Monday - Friday: 9:30am-5:30pm
*No Walk-In Appointments*

Follow Us
Production Facility

629 Grove Street, Jersey City, NJ 07310
Open Monday - Friday: 9:30AM - 4:00PM
*No Walk-In Appointments*