Fine Print Process Vol 3. - Cut Vinyl for Aeropostale/TeenVogue
We recently collaborated with Aéropostale and Teen Vogue for a custom vinyl metallic lettering installation. The event was held at the Aéropostale Times Square Flagship store, celebrating the 10th anniversary of Teen Vogue along with the Sweet 16 birthday party for actress Chloe Moretz.
The event was planned to commemorate her new role as the company's latest celebrity brand ambassador. "I have always been a huge fan of Aéropostale," explained Moretz. "Their looks are fun and easy to wear, making it the perfect brand for my on-the-go lifestyle. Fashion is a huge part of my life, which is why I chose to partner with the brand. I am so excited to join the Aéropostale team."
Aside from her work with marketing and public relations, CHloe is also slated to take an active role in the organization's charity initiatives, which include community service and fund raising events to help disadvantaged youths in New York City.
The project itself was a total of three custom vinyl metallic lettering pieces, which we installed onto 15 foot makeshift mirrors on a custom fabricated stage. Our team proved more than capable for the task, ensuring total symmetry, alignment and distribution of graphics, which are the greatest challenges as there is very little room for mistakes with this medium.