Fine Print Process Vol. 6 - Intel's Password Challenge
We recently collaborated with Intel on a custom printed matte vinyl backdrop and custom printed foam boards. The event was made to look like a novelty circus tent in front of the famous Flatiron building located @ 175 Fifth Avenue in Manhattan. The event was organized to raise awareness about password security. New Yorkers were challenged to write the most secure passwords they could imagine at the installed computer terminal to win prizes.
The few who managed to hit the bell were automatically included in a raffle for a brand new Ultrabook. There were plenty of smaller prizes as well as cotton candy, creating a carnival atmosphere right on Broadway. As you can imagine, the event attracted crowds of people for the few hours that it was up.