How to Prepare your Design Files for Wallpaper Printing
Designing for large format printing like wallpaper comes with its own set of unique technical challenges. Due to the size of the medium, extra consideration must be given to the files submitted for production. This article aims to demystify the process and make it accessible to anyone wishing to work with a printer on wallpaper designs or any other large-scale project.
RGB vs CMYK: Battle of the Color Modes
Incorrect color modes are among the most common issues faced by professional printers. "Why doesn't the print match what I see on my screen?" is one of the most frequent queries from customers.
The main problem here is that the vast majority of images you find on the internet and on digital cameras will be RGB (Red Green Blue) - a format explicitly designed for screen use. There are certain colors in this mode which are impossible to reproduce with traditional printing inks, especially when dealing with fluorescent colors.
By contrast CMYK (Cyan, Magenta, Yellow, blacK) is based on the four inks used in commercial printing applications, ensuring a more faithful representation on screen of what you will be printing.
Fortunately, setting the right mode is quite simple:
In Adobe Photoshop
Click on the Image Menu, scroll down to "Mode" and select CMYK, then save your image.
In Adobe Illustrator
Click on the File Menu, scroll down to "Document Color Mode" and choose "CMYK color". This will also automatically transform any embedded images in your file to CMYK as well.
The Importance of Image Resolution
By far, this is the most important concept when designing for anything larger than a small poster. But what exactly is resolution? Wikipedia defines it as "equivalent to pixel count in digital imaging". But what does that mean, and what are pixels?
The easiest way to understand this is to think of every digital photo or image as a mosaic composed of tiny square tiles. Each tile is a pixel, and the amount of detail one can attain in the mosaic depends entirely on how many of those little squares go into the overall image.
The final image is 400 x 400 pixels and while it looks great on the screen, if you printed it bigger than 2 inches it would also look blurry. This is because computer displays operate at 72 pixels per inch, while high quality printing is at least 300 "dots" (the printing equivalent of pixels) per inch.
Finding the Resolution
So you're ready to roll your sleeves up and tackle this resolution issue. Let's say you already have an image on your computer and would like to see if it works for final print. There are several ways to determine this:
Using Adobe Photoshop
Open the file in Photoshop, click on the Image menu and select "Image Size". It will not only tell you the physical size of the image in inches or cm, but also the actual resolution in terms of pixels per inch.
Using Mac Finder
If you go to your folder, and switch to column view mode (third button from the left), then click on the image, you should see a preview of it in the far right column along with some details underneath, among which you will find the pixel dimensions of your image (width x height in pixels)
Using Windows Explorer
Right-click on the image and then select "Properties." A window will appear with the image's details. Go to the "Details" tab to see the image's dimensions and resolution.
Is The Resolution High Enough?
Once you know the pixel width of an image, some simple math can help calculate if the image will print well. Just divide the image width in pixels by the desired printed width in inches. For example, 2000 pixel image divided by 20 inch printed width gives us 100 pixels per inch.
A common question we receive is "Can we just add more resolution?". This is a valid query and technically you can do just that. In Adobe Photoshop you can click the Image menu, select "Image Size" and just punch in bigger numbers. The problem here is that you are just using more tiles/pixels to represent the original, low quality image. No new details are added and all you achieve here is adding to the file's size with no visual improvement.A standard image @ 1000 pixels wide Same image zoomed in @ 1000% and with resolution increased 10x. Notice the pixelation and blurring. A better quality source image, zoomed into the same level of detail.
To ensure the quality of your wallpaper print, high resolution in the source file is key. For wallpaper projects using stock images, this usually means paying for the highest available resolution to ensure faithful reproduction at large sizes.
For those who are producing images with a digital camera, it is similarly recommendable to adjust your camera to maximum resolution (Raw Image Format) to eliminate blurring and pixelation.
The Power of Vectors
What if we told you there was a way you could skip all this ceremony and create files that have zero resolution, yet print with amazing clarity at any size? This is exactly what vector art does.
Simply put, vectors take a completely different approach to graphics. Rather than build a mosaic of many tiles, images are built on a series of points, lines and curves, mathematically plotted on a 2D grid.
This not only drastically cuts down file size, but ensures that the file can be printed at any size, even a giant billboard will not lose image quality. The only catch is that vectors use solid shapes for rendering which makes them a poor choice for photographic murals, but more than ideal for most graphic patterns.
To highlight what makes vectors special here is an SVG file:
If you were to increase the font or zoom level of your browser, the image would appear clear no matter how close you got. Here is a side-by-side comparison of this same image in pixels vs vectors zoomed in to 1000%:
This is possible because vectors are "resolution independent" and are basically coded instructions for a printer. The best part is that you don't have to understand code to leverage this powerful file format. Indeed, most of the major stock image houses provide an impressive collection of vector graphics
You can also use a program, like Adobe Illustrator to create vectors from standard images. While the end results for photos are not always ideal, this is a valuable tool for making sure that logos, icons and other crisp graphics retain their detail at larger sizes.