How to Prepare your Design Files for Wallpaper Printing
Designing for large format printing like wallpaper comes with its own set of unique technical challenges. Due to the size and scale of the medium, extra consideration must be given to the artwork/files you submit for final production. This article aims to demystify the process and make it accessible to anyone, regardless of their level of proficiency.
The Importance of Image Resolution
By far, this is the most important concept when designing for anything larger than a small poster. But what exactly is resolution? Wikipedia defines it as "equivalent to pixel count in digital imaging". But what does that mean, and what are pixels?
The easiest way to understand this is to think of every digital photo or image as a mosaic composed of tiny square tiles. Each tile is a pixel, and the amount of detail one can attain in the mosaic depends entirely on how many of those little squares go into the overall image.
The image on the left measures 25 x 25 pixels. The resolution is so low you can see the pixels more than you can see the actual image.
At 50 x 50 pixels the middle image has twice as much detail. You can now decipher what it is, however it still looks blurry or "pixelated" - an effect which becomes especially noticeable with diagonal lines and curves.
The final image is 400 x 400 pixels and while it looks great on the screen, if you printed it bigger than 2 inches it would also look blurry. This is because computer displays operate at 72 pixels per inch, while high quality printing is at least 300 "dots" (the printing equivalent of pixels) per inch.
Finding the Resolution
So you're ready to roll your sleeves up and tackle this resolution issue. Let's say you already have an image on your computer and would like to see if it works for final print. There are several ways to determine this:
Using Adobe Photoshop:
Open the file in Photoshop, click on the Image menu and select "Image Size". It will not only tell you the physical size of the image in inches or cm, but also the actual resolution in terms of pixels per inch.
Using Mac Finder:
If you go to your folder, and switch to column view mode (third button from the left), then click on the image in question, you should see a preview of it in the far right column along with some details underneath, among which you will find the pixel dimensions of your image (width x height in pixels)
Using Windows Explorer:
Right-click on the image and then select "Properties." A window will appear with the image's details. Go to the "Details" tab to see the image's dimensions and resolution.
Note: These last methods don't give you the printing resolution since there are no inches to speak of but some simple math can help you figure it out.
Let's say you have an image which is 2000 x 1000 pixels and you want to print a 20" x 10" print.
You can use the width:
2000 pixels divided by 20 inches = 100 pixels per inch
Or the height:
1000 pixels divided by 10 inches = 100 pixels per inch
Generally speaking, for wallpaper printing you want your files to be at least 150 pixels per inch, though higher resolutions are preferred for highly detailed images.
A common question we receive is "Can we just add more resolution?". This is a valid question, because technically you can do just that. In Adobe Photoshop you can click the Image menu, select "Image Size" and just punch in bigger numbers. The problem here is that you are just using more tiles/pixels to represent the original, low quality image. No new details are added and all you achieve here is adding to the file's size with no visual improvement.
To ensure the quality of your wallpaper print, high resolution in the source file is key. For wallpaper projects using stock images, this usually means paying for the highest available resolution to ensure faithful reproduction at large sizes.
For those who are producing images with a digital camera, it is similarly recommendable to adjust your camera to maximum resolution (Raw Image Format) to eliminate blurring and pixelation.
The Power of Vectors
What if we told you there was a way you could skip all this ceremony and create files that have zero resolution, yet print with amazing clarity at any size? This is exactly what vector art does.
Simply put, vectors take a completely different approach to graphics. Rather than build a mosaic of many tiles, images are built on a series of points, lines and curves, mathematically plotted on a 2D grid.
This not only drastically cuts down file size, but ensures that the file can be printed at any size, even a giant billboard will not lose image quality. The only catch is that vectors use solid shapes for rendering which makes them a poor choice for photographic murals, but more than ideal for most graphic patterns.
To highlight what makes vectors special here is an SVG file:
If you were to increase the font or zoom level of your browser, the image would appear clear no matter how close you got. Here is a side-by-side comparison of this same image in pixels vs vectors zoomed in to 1000%:
This is possible because vectors are "resolution independent" and are basically coded instructions for a printer. The best part is that you don't have to understand code to leverage this powerful file format. Indeed, most of the major stock image houses provide an impressive collection of vector graphics
You can also use a program, like Adobe Illustrator to create vectors from standard images. While the end results for photos are not always ideal, this is a valuable tool for making sure that logos, icons and other crisp graphics retain their detail at larger sizes.
RGB vs CMYK: Battle of the Color Modes
While image quality is the single most important factor for wallpaper, consideration should be given to the color mode of your files. The vast majority of images you find on the internet and on digital cameras will be RGB (Red Green Blue) - a format explicitly designed for screen use. There are certain colors in this mode which are impossible to reproduce with traditional printing inks, especially when dealing with fluorescent colors
CMYK (Cyan, Magenta, Yellow, blacK) is based on the four inks used in most printing applications, ensuring a more faithful representation on screen of what you will be printing. It's very straightforward to set the right mode.
In Adobe Photoshop:
Click on the Image Menu, scroll down to "Mode" and select CMYK, then save your image.
In Adobe Illustrator
Click on the File Menu, scroll down to "Document Color Mode" and choose "CMYK color". This will also automatically transform any embedded images in your file to CMYK as well.
Once you've mastered resolution and color modes you should have everything you need to get your wallpaper project off the ground.
If you have any additional questions and would like to speak to one of our production specialists, please feel free to contact us directly at (212) 619-5446 or firstname.lastname@example.org