Glossary of Printing Terms:
Creative Director

A creative director is a position usually found within the advertising, print media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well.

Creative directors normally oversee creative service agencies or departments within a corporation. In advertising agencies, this consists of copywriters and art directors. In media design firms, the team can include printers, graphic designers and computer programmers.

The job entails overlooking the design of branding and advertising for a client and ensuring that the new branding and advertising fits in with the clients requirements and the image they wish to promote for their company or product.

A creative director is ultimately responsible for the quality of the final creative work. They are often praised highly when their team’s efforts win awards, but conversely, the creative director faces the brickbats when an idea goes awry, response falls short of expectations, or an important individual dislikes the idea.

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