Glossary of Printing Terms:Y

Yahoo

An American Internet services company.

It operates an Internet portal and provides a full range of products and services including a search engine, the Yahoo! Directory and Yahoo! Mail.

It was founded by Stanford graduate students Jerry Yang and David Filo in January of 1994 and incorporated on March 2, 1995.

The company is headquartered in Sunnyvale, California.

According to Web trends companies among others Alexa Internet and Netcraft, Yahoo! has been the most visited website on the Internet today with more than 412 million unique users.

The global network of Yahoo! websites received 3.4 billion page views per day on average as of October 2005.

Yapp

A style of binding where the edges of the paper extend beyond all three edges of a book.

It is named after a London bookseller who invented it around 1860, and is mostly used for books of devotion and verse.

YCMK

Yellow, Cyan, Magenta, Black or CMYK

The primary pigment colors used in 4 color process printing and most desktop publishing programs. CMY are the subtractive primary colors and are used to reproduce full color on the printed sheet.

If these pigments are combined in equal amounts, black is supposed to be produced, but because of imperfections with the pigments, a muddy brown color is produced.

For that reason, black (represented by K) is added to give definition to color reproduction and to create bolder text.

Yellow

It is one of the subtractive primary colors (the others are cyan and magenta) which for the basis of color printing.

Yellow is complementary to, or opposite of, the additive primary color blue.

This is because yellow is formed when the additive primaries other than blue, (red and green) are mixed together.

It is also known as process yellow.

Yellowback

An inexpensive mid-1800s English paperback novel usually sold in railway stations.

The paper bindings were usually, but not always yellow.

Yellowing

A process or result of a gradual change from the original appearance of a material, such as paper, due to aging or environmental changes, or both.

While yellowing in paper is especially pronounced in papers produced from mechanical wood pulps, it occurs to a greater or lesser degree in virtually all types of vegetable fibers.

Usually refers to the yellow fore-edges and pages of paperbacks, which is caused either by fading, age and/or acid in the paper.

Yield

A measure of the square inches of paper per pound.

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