Glossary of Printing Terms:

Refers to a paper’’s ability to hold ink on the surface consistently, so that it will dry in a sharper, more clearly defined dot and produce higher ink gloss.

When ink is absorbed into the sheet, it spreads, creating a phenomenon referred to as “dot gain”. Higher holdout means a sharper dot and increased ink gloss, but can also cause ink to rub off or mark the next sheet.

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