Glossary of Printing Terms:
Typography

  1. The study of the design and use of type, the objective of which is to make text as legible and visually attractive as possible, by choosing appropriate typefaces, font sizes and attributes, but also by means of page layout.

The rules of typography for paper are so well developed that further improvements scarcely seem likely, though this is not yet the case for other media such as computer monitors and electronic displays.

  1. The style and designing of how the type should be arranged on a printed piece.

  2. The art and process of setting or designing type.

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